A quick google tells you again and again that in order for your business to succeed you need to create a brand.

Your business needs an identity, a personality.

It needs a logo, a font, brand colours… it needs a tone, a voice.

But why?

Why cant you just put up a few photos of you and what you do or sell, list your services or products and wait for the enquiries to come in?

Well, in short, you can do just that… but it wont help your business thrive!

Branding is how you distinguish your products or services from everyone else out there… and there are plenty of them – businesses who do what you do. A brand will ensure that you are instantly recognisable so that you stand out from the crowd.

With a strong brand personality, you can establish an immediate connection with your customers. People are more likely to buy from you, come back again and again and recommend you, if they identify with you.

Your customer loyalty will grow as they get to know you on a deeper level which in turn will help to increase your sales.

A confident brand helps you to have confidence in your business and to ultimately charge your worth. It also helps your ideal client have confidence in you!

It also helps immensely when creating a strategy for creating consistent content – If you know exactly who you are talking to and how, it will inevitably make content creation a breeze! Pair that with a fabulous bank of on brand images that you love and you will always have great things to post on your socials, blog posts and website updates.


lady in a long pink dress with her hands in the air dancing on the beach


Category: branding, Photography